Thats HORSEFEATHERS!

When Stew Carlson started using his Grandmother’s quote “That’s horsefeathers Stewart!” (with the most proper British accent, meaning “That’s nonsense“) an idea was born. Joel DeVille then made a first linoleum print and Nigel Price the first designs. Horsefeathers became a kind of an inside joke to Stew, Joel, Jesse, Pollen, Ruth, Zuzana and Hanuš that more-less made up all the snowboarders attending the BCSS high-school. Horsefeathers totally went along with snowboarding being generally a bizarre activity for most people at that time.

The Rest is History

The crew rode together every possible day at the local and surrounding mountains like Mt. Baldy, Phoenix Mtn., Big White, Red Mountain and of course Whitewater. 1992 was a graduation year for most and Hanuš took off to Europe where he met Pavel Kubíček. The two friends quickly realized they did not want to get a job any time soon and decided to officially launch Horsefeathers as a real brand. The first collection came to life in 1993 and consisted of 50 t-shirts and 200 stickers. The rest is history.

ADDICTED TO POWDER

Premium hi-end products fully packed with tech features and materials, focused on exceptional performance and environmental responsibility. On trend colors. Typical rider: Experienced frequent rider, Backcountry rider, Hi-end and innovation seeker

URBAN MOUNTAIN 

Street inspired mountainwear with technical details. Focused on urban style, minimalistic decoration and streetwear trend colors. Typical rider: Frequent rider, More core/park oriented, Style focused

BASE CAMP 

Visible style focused on strong branding. Unmatched technical features vs. price ratio. Combination of vivid colors and earth tones. Typical rider: Core-mainstream and mainstream rider, Younger target group, Brand follower

BIKE & OUTDOOR

THE LINE IS DESIGNED TO EMPHASIZE ULTIMATE VERSATILITY FOR A VARIETY OF OUTDOOR ACTIVITIES WHILE MAINTAINING A CASUAL LOOK. BIKE OR HIKE IN STYLE!